As Chez l’abeille headed towards its third anniversary I found myself musing on where it might go. You know – beyond a readership that is primarily family, friends and a few like-minded unknown followers to something that is recognised by name alone. Around the same time I was heading home one day, idly reading a discarded copy of The Guardian, when the words “How to create a successful blog” caught my eye. It was an advert for a masterclass with Niamh Shields of eat like a girl and Julie Falconer of a lady in london. Successful! Blog! Masterclass! I signed up immediately.
Niamh and Julie were fascinating as they talked about their journey from starting a blog to making it a platform for their full-time occupations. Although both had a different tale to tell, each shared common themes that are key in making a blog stand out from the rest.
So here are the 8 top tips I gleaned (in no particular order) for creating a successful blog. Apparently this is a listicle and a v. good thing. More on that later.
1. WHAT’S YOUR HOOK?
Aha! I know all about hooks, so this is a good place for me to start. Your hook is the thing that defines your blog and sums it up in a few well-chosen words. Think elevator pitch. Having tried to define the hook for each and every one of my, as yet, unpublished picture books I can tell you this is NOT EASY!! I didn’t really think about this when I started blogging – it was more of a vague “I’ll write about the things I do”. Now Chez l’abeille is about culture, travel and writing. It says so in my title. Although there’s a bit of London too…and maybe art…
Chez l’abeille success rating: 7/10
2. NAMING YOUR BLOG.
All blogs have a name. However, it’s important to think of a name that will work in the long-term and will grow with you. “My blog about things I did on Monday 12th December” is clearly not going to deliver on that. It’s also a good idea to check you haven’t thought up the best ever name that is actually already in use elsewhere; whilst it might bring you loads of unforeseen traffic, someone else is going to be very cross indeed.
I searched for Chez l’abeille when I got home. Phew! It’s all mine. But does it fit my target audience? Hmmm. Firstly, it’s in French. Clearly I’m not French, bien sûr. Secondly, hands up all the beekeepers out there? On the other hand it does reflect a bee (me!) returning home with tales for the hive. It’s staying.
Chez l’abeille success rating: 6/10
3. YOUR DOMAIN.
When I started my blog I hadn’t got a clue and my domain has been an irritation ever since. Let’s be clear – all the best blogs have their own domain. There are all sorts of domains now; .com, .co.uk, .london, .blog…I on the other hand have a crazy mashup of my email address and WordPress. This will have to change.
Chez l’abeille success rating: 2/10
4. BRAND CONSISTENCY.
Social media is very useful as you build your traffic and can be used to create interest in your blog. Curiously, as I was heading towards the masterclass I was hit by a moment of clarity; why were my blog, Twitter and Instagram all named differently? Eagle eyed followers might have spotted the sudden alignment across platforms. Your brand is the thing that makes readers remember you and also helps take you to the top of your “category”. Who do you think of when you think of a food blogger or a travel blogger? And if you don’t say Chez l’abeille when you think of your top 10 culture, travel and writing blogs I shall be very upset.
Chez l’abeille success rating: 7/10
5. BLOG MUST HAVES.
Firstly a theme. Blog platforms will let you have these off the peg with various levels of personalisation available. You can have your own imagery developed but whatever you do, make sure your blog reflects you. Very big banner headers are a bit passé apparently.
Secondly, some key pages help. An “About” page is essential, as your readers are curious and will want to know a bit about you. A contact page is also a useful thing for when those offers of affiliation start flooding in.
Thirdly, use images. A blog is a visual thing and images help – make them as high quality and as big as you can! It is very important to check out copyright and permissions if you intend to use an image that is not yours. I failed to take any pictures at the masterclass, so here’s a rather jolly phone pic of one of the Guardian’s colour coordinated christmas trees as a seasonal bonus.
Chez l’abeille success rating: 8/10
Christmas at The Guardian
Edit, edit and edit again. Spell check and then do a bit more editing.
Consider your “evergreen” posts; those that stand up to the test of time and won’t fade into obsolescence like a listicle, where you share your top tips for example! It can also be useful to return to and update an old post as this is where all things Google creep in. Traffic to evergreen posts helps build your search rating and what do ratings mean? That’s right, visibilty! However, whatever you write, you are aiming to inspire your readers. Remember every reader is important and they must trust in you and your authenticity which means being transparent when you are working with a brand and not compromising your content. Quality is everything. Which probably means not having random images of Christmas trees. We shall see.
Chez l’abeille success rating: 6/10 (until this listicle hits evergreen status and I’ll bump it up to 8)
I try to publish something twice a month; that’s not enough according to the pros. Again the googly tentacles that push you higher in the ratings need to see you are alive and publishing. I find making time to write so hard but it’s true, the more you do, the better you get and the more will happen. There’s also quite a bit of time involved in getting out there and meeting other bloggers, reading other blogs, keeping up with social media and just making yourself visible. One way to manage this is to keep anything from a little list to a full editorial calendar. Readers, I promise I will do better.
Chez l’abeille success rating: 4/10
8. BE BUSINESS MINDED.
Because your work is worth it. When those offers of affiliation, co-working and general excitement start to flood through your “contact me” page you will need to organise yourself to manage their demands. Work out your costs and rates. Don’t do something you are not happy being associated with – does the offer fit with your blog ethos? So far I’ve had the grand total of one query which bagged me a bottle of champagne, but who knows? Better to be ready!
Chez l’abeille success rating: 1/10 and that’s pushing it
So there you have it. 8 top tips from 2 of the top bloggers around! Start writing those evergreens.